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Pandora Raises Subscription Prices for Plus and Premium Tiers
Key points
- Pandora Plus now costs $5.99/month or $65.89/year.
- Pandora Premium now costs $11.99/month or $131.89/year.
- The price increase took effect in October.
- Pandora cites investment in personalized listening as the reason.
Subscription Price Adjustments
Pandora, a SiriusXM service, has raised the prices for its paid subscription tiers. The Pandora Plus subscription now costs $5.99 per month or $65.89 annually. The Pandora Premium tier is now priced at $11.99 per month or $131.89 per year. These changes were announced via email in September 2026 and became effective in October.
Reasoning Behind the Hike
According to Pandora's support page, the price adjustment is intended to allow the company to continue investing in its personalized listening experience. This includes improving recommendations, enhancing reliability, and providing access to music and podcasts. The company stated that the decision was not made lightly.
Market Context
Pandora's price increase follows similar actions by other streaming services, including competitor Spotify, earlier this year. The new pricing for Pandora Plus aligns with discounted student options from services like Spotify and Apple. Pandora Premium's new price is comparable to standard offerings from other on-demand music streamers such as Apple, YouTube, Spotify, and Qobuz.
Tier Features
Pandora Plus offers ad-free personalized music, unlimited skips, offline listening, and ad-supported search features. Pandora Premium provides an ad-free service with unlimited skips, offline listening, shared playlists, and search and play functionalities. Both tiers leverage Pandora's 'Music Genome Project' for music curation.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Pandora increased the monthly and annual subscription costs for its Plus and Premium tiers, following a trend of price hikes among streaming services. The company stated the increase is to invest in personalized listening experiences, recommendations, and reliability.