Paramount has been accused of employing an 'astroturf' group, Neighbors for Strong Communities, to generate artificial public support for its proposed merger with Warner Brothers. This organization reportedly bombards California residents with text messages.
The text messages from Neighbors for Strong Communities urge recipients to contact California Attorney General Rob Bonta. The messages claim that Bonta's opposition to the merger could lead to job losses in the state, referencing a reported threat by Ellison to move Paramount to Texas if antitrust laws are enforced.
Critics argue that such mergers historically result in mass layoffs, increased prices, and lower-quality products as companies attempt to manage debt from the deal. There are also concerns that film and TV production could be offshored if the merger is approved, continuing an existing trend in Hollywood.
A coalition of consumer rights groups, under the Committee For The First Amendment, states that Neighbors for Strong Communities was formed only three months ago by industry lobbyists. The group's website lacks information on founders, board members, staff, or funders, and it does not appear in public records.
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Paramount is reportedly using a fake grassroots organization, Neighbors for Strong Communities, to lobby California residents to support its merger with Warner Brothers. This tactic aims to create an illusion of public support for the merger, which critics argue will lead to layoffs and higher prices.