The Pokémon Company announced plans to open a permanent retail store in London. This new location is scheduled to open by 2029 and will be the first permanent Pokémon store outside of Asia in recent times.
Currently, Pokémon fans outside Asia primarily rely on pop-up shops or travel to Asian locations for official merchandise. The London store signifies a shift towards establishing a more consistent physical retail presence globally. The company stated that additional permanent locations outside Asia are planned, with details to be revealed later.
Similar to previous pop-up events, the permanent London store will feature exclusive merchandise. Gaku Susai, The Pokémon Company International's chief product and experience officer, noted that the store aims to offer a unique experience for both new and long-time fans.
This is not the first time The Pokémon Company has operated a permanent store outside Asia; a Pokémon Center New York opened in 2001 before being converted into a Nintendo flagship store four years later. London has also hosted temporary Pokémon pop-up shops, including one at the Natural History Museum and others during the Pokémon European International Championships.
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The Pokémon Company announced it will open a permanent retail store in London by 2029, marking its first permanent location outside Asia in recent years. This initiative aims to provide fans with consistent access to exclusive merchandise, moving beyond temporary pop-up shops.