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Philips Hue Bridge Pro Price Increases to $139 in US, Larger Hikes Globally
Key points
- Philips Hue Bridge Pro price increased from $99 to $139 in the US.
- European prices for the Bridge Pro rose from €89 to €149.
- Other Hue products in Europe also saw €10-€20 price increases.
- Price hikes are likely due to rising memory costs for the 8GB RAM.
Philips Hue Bridge Pro Sees Significant Price Jump
Philips Hue has increased the price of its Bridge Pro smart home lighting controller. In the United States, the device, originally launched at $99, now retails for $139 across major platforms including the Hue Shop and Amazon. This represents approximately a 40% price increase, which became effective around mid-to-late August.
Global Price Adjustments
The price hikes are not limited to the US. In Europe, the Bridge Pro's price has risen from an initial €89 to €149. This change has recently taken effect, though some retailers may still display older pricing. Additionally, several other Philips Hue products in Europe have seen price increases of €10 to €20, such as the Hue Essential bulb 4-pack, which went from €59 to €69.
Reason for the Increase
The primary reason cited for these price adjustments is the rising cost of memory components. The Philips Hue Bridge Pro includes 8GB of RAM, which contributes to its overall manufacturing cost.
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Reporting from
The price of the Philips Hue Bridge Pro has increased from $99 to $139 in the US, a 40% hike, with similar or larger increases observed in other regions like Europe. These price adjustments, which began in mid-to-late August, are attributed to rising memory costs for the device's 8GB RAM.