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Pinterest launches AI-powered "Beauty Guides" for salon inspiration
Key points
- Pinterest launched "Beauty Guides" feature.
- AI converts beauty Pins into salon action plans.
- Guides provide stylist terms, time, cost, and maintenance.
- Works for hairstyle, color, nail shape, and finish Pins.
Pinterest Introduces AI-Powered Beauty Guides
Pinterest has rolled out a new AI feature called "Beauty Guides" designed to assist users in translating beauty inspiration from Pins into practical plans for salon appointments. This feature leverages the company's visual intelligence and generative AI technology, Pinterest Intelligence.
Translating Inspiration into Action
The "Beauty Guides" convert visual content from beauty-related Pins, such as hair and nail ideas, into specific terms and phrases used by stylists and nail artists. This includes terminology like "balayage," "root melt," or "almond nails," which may not be familiar to everyday users.
When users tap a "Get the Guide" button, the feature provides details on what to ask for to achieve a specific look, estimated time for the process, price range, and maintenance requirements like frequency of trims or touch-ups.
Initial Scope and User Benefit
At its launch, the feature supports Pins related to hairstyle, hair color, nail shape, and nail finish. This functionality aims to improve communication between users and salon professionals by providing clear, actionable information derived from visual inspiration.
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Reporting from
Pinterest introduced "Beauty Guides," an AI feature that converts beauty-related Pins into actionable plans for salon visits. This feature translates visual inspiration into stylist terminology, time estimates, and cost ranges, helping users communicate their desired looks more effectively.