● Covered by 1 source · 1 reportLow impact1 positive
Pixieset integrates AI alt text generation using Amazon Bedrock, achieving 35% adoption
Key points
- Pixieset launched an AI alt text generator for images.
- The feature uses Amazon Bedrock and was developed in four months.
- It achieved 35% adoption among applicable users in 16 months.
- Over 750,000 photos had alt text generated in the first week.
- The tool helps photographers with SEO by automating a tedious task.
AI Integration for Photographers
Pixieset, a platform providing services for photographers including photo galleries and websites, has integrated an AI-powered alt text generator. This new feature aims to assist photographers in creating descriptive alt text for their images, a task often neglected due to its manual and time-consuming nature.
Development and Technology
The AI alt text generator was developed using Amazon Bedrock and moved from concept to production in four months. The idea originated from a company-wide hackathon where Pixieset explored generative AI capabilities. The focus was on solving a specific user problem: the manual effort required to add alt text to numerous images.
User Adoption and Impact
Since its launch, the AI alt text generator has seen 35% adoption among Pixieset's applicable user base over 16 months. In its first week, the feature generated alt text for over 750,000 photos. This indicates that photographers are willing to use AI for tasks that are tedious but important for search engine optimization (SEO), as alt text makes images visible to search engines.
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Reporting from
Pixieset, a photography business service, implemented an AI-powered alt text generator for images using Amazon Bedrock, reaching 35% adoption among applicable users within 16 months. This feature addresses the time-consuming task of manually writing alt text for photographers' portfolios, which often contain hundreds to thousands of images.