Pokémon was created by game designer Satoshi Tajiri and developed by his company Game Freak. It was released in Japan by Nintendo as a title for the Game Boy. The franchise quickly became a significant phenomenon in Japan, starting in schoolyards and expanding nationally.
Two years after its Japanese release, Pokémon arrived in Western markets. In Australia, its debut was notably through the children's television program Cheez TV in September 1998. This introduction led to widespread popularity, with the Game Boy games selling over 400 million units worldwide.
The Pokémon games involve players exploring a region, such as Kanto, to collect, research, and battle various creatures. This immersive gameplay contributed to its cultural impact, influencing a generation of players. Despite its popularity, the franchise also faced moral panic in media in some countries, including Australia, upon its initial release.
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Pokémon, created by Satoshi Tajiri and Game Freak, is celebrating its 30th anniversary this year, marking three decades since its initial release in Japan by Nintendo. The franchise rapidly gained popularity, transitioning from a schoolyard phenomenon to a global cultural touchstone despite initial moral panic in some regions.