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Polaroid Launches Pokémon 30th Anniversary Camera and Film Collection

🔄 Updated 1h ago
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Key points

  • New collection includes instant cameras, film, and accessories.
  • Features limited-edition Pokémon designs for 30th anniversary.
  • Preorders begin August 25th in US, Canada, UK.
  • Global release scheduled for October 5th.

Polaroid Unveils Pokémon Collection

Polaroid has introduced a new collection of instant cameras, film, and accessories, all featuring limited-edition designs inspired by Pokémon. This release commemorates the 30th anniversary of the Pokémon franchise, offering fans themed photographic equipment.

Product Offerings

The collection includes three existing camera models with new designs. The Polaroid Go Gen 3 is available in a Pikachu-themed yellow or a Sylveon-inspired pink-and-blue, priced at $99.99. The Polaroid Now Gen 3 features a red-and-white Poké Ball design and costs $139.99. All cameras come with matching straps, including a lightning bolt-shaped Pikachu strap.

Instant film options include double packs of Polaroid Go Color film with Pikachu or Sylveon frames for $24.99, and Polaroid Color i-Type film with Pokémon silhouettes for $22.99. The protective plastic cards ejected when loading film will also feature Pokémon silhouettes to encourage collecting. Accessories for the Go Gen 3 cameras, such as a case, shoulder strap, and photo album, are also available with Poké Ball themes, each priced at $24.99 or $14.99.

Availability and Release

Preorders for the new Pokémon collection will begin on August 25th in the US, Canada, and the UK, accessible through the Polaroid and Pokémon Center websites. A broader global release for the collection is planned for October 5th.

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Reporting from

Polaroid announced a new collection of instant cameras, film, and accessories featuring limited-edition Pokémon designs to celebrate the franchise's 30th anniversary. This release includes existing camera models with new aesthetics and film printed with Pokémon characters, expanding on previous collaborations.