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Premier League Bans Front-of-Shirt Gambling Sponsors for 2026-27 Season
Key points
- Front-of-shirt gambling sponsorship ban took effect for 2026-27 Premier League season.
- Betting companies are now absent from the front of all 20 club jerseys.
- Finance is now the dominant sponsorship sector.
- Gambling brands can still sponsor shirt sleeves or training kits.
Gambling Sponsorship Ban Implemented
The Premier League's ban on front-of-shirt gambling sponsorships has officially commenced for the 2026-27 season. This marks the first time in many seasons that betting companies are completely removed from the front of all 20 club jerseys.
Shift in Commercial Landscape
This ban has led to a significant change in the commercial sponsorship landscape of English football. In the 2025-26 campaign, gambling companies were primary sponsors for 11 out of 20 teams. For the 2026-27 season, all these front-of-shirt betting logos have been eliminated.
Finance has emerged as the new dominant sector, sponsoring five teams, followed by airlines with three teams. Other industries like Technology, Food & Beverage, Human Resources, Software, Insurance, Telecommunications, and Tourism now fill the remaining sponsorship slots.
Clubs Without Sponsors
As a direct or indirect consequence of the new regulation, three Premier League clubs—Sunderland, Nottingham Forest, and Chelsea—are currently without a front-of-shirt sponsor as the season approaches.
Alternative Sponsorship Avenues Remain
Despite the prohibition on front-of-shirt branding, gambling brands are still permitted to maintain a visual presence in the Premier League. This includes shirt sleeve sponsorships or branding on training kits, as demonstrated by new deals from Betano.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
The Premier League has officially banned gambling companies from front-of-shirt sponsorships for the 2026-27 season, eliminating betting logos from all 20 club jerseys. This change significantly alters the commercial sponsorship landscape, with finance becoming the dominant sector, though some clubs are currently without primary sponsors.