Reddit's stock saw an 11% increase in extended trading on Thursday following the announcement of its inclusion in the S&P 500 index. S&P Dow Jones Indices confirmed that Reddit will join the index on August 18, taking the place of AvalonBay Communities.
Companies added to major stock indexes often experience a rise in share price. This is because fund managers whose portfolios track these benchmarks are required to buy shares of the newly included companies to align with the index changes. This creates a guaranteed demand for the stock.
Reddit, a platform known for its online forums, will be the second pureplay social media company to be part of the S&P 500, alongside Meta. Other social media companies like Pinterest and Snap have smaller market capitalizations, while Twitter (now X) was part of the index until its acquisition in 2022.
Prior to this announcement, Reddit reported its eighth consecutive quarter of sales growth exceeding 60% in late July. However, the company's stock previously declined after it disclosed "choppy" search referrals, which CEO Steve Huffman attributed to Google's increasing use of Gemini-powered AI Overviews affecting user acquisition.
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Reddit's stock increased by 11% in after-hours trading after S&P Dow Jones Indices announced its inclusion in the S&P 500, effective August 18. This inclusion means institutional funds tracking the index will need to purchase Reddit shares, potentially driving further demand.