● Covered by 1 source · 1 reportMedium impact1 neutral
Reddit to test new video experience allowing users to watch and listen to posts
Key points
- Reddit is developing a new "video Reddit" experience.
- Users will be able to watch videos and listen to posts in the background.
- The feature is expected to be available for testing later this year.
- This follows a trend of Reddit content being consumed as video on other platforms.
New Video Experience Under Development
Reddit is working on a new "video Reddit" experience, as announced during its second-quarter earnings call. This new feature will allow users to consume content by watching videos and listening to Reddit posts in the background, similar to a podcast format.
Responding to Content Consumption Trends
CEO Steve Huffman noted that users are already consuming Reddit content in video formats on other platforms. For example, TikTok hosts millions of posts under hashtags like #reddit and #redditstories, which often feature text-to-speech narrations of Reddit posts paired with unrelated video footage. Reddit aims to integrate this type of content consumption directly into its platform.
Upcoming Availability and Broader Industry Trend
Details on how the new video features will be integrated into the main Reddit app are not yet clear, but testing is expected to begin later this year. This development aligns with a broader industry trend where social and entertainment apps, including Facebook, Netflix, and Disney+, are adding TikTok-like short video feeds to their offerings.
Early Success of Video in Comments
Reddit also highlighted the early success of its video in comments feature, launched in June. This feature already accounts for over 10% of the platform's video posts, indicating user engagement with video content on Reddit.
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Reporting from
Reddit announced it is developing a new "video Reddit" experience that will enable users to watch videos and listen to posts in the background. This initiative responds to the trend of viral Reddit stories being consumed as video content on other platforms like TikTok, where text-to-speech narrations of Reddit posts are popular.