● Covered by 3 sources · 3 reportsMedium impact3 neutral
Roku Launches First OLED TVs, Starting at $999
Key points
- Roku launched its first OLED TVs: Pro Series and Pro Series LX.
- Pro Series starts at $999 (55-inch) and Pro Series LX at $1,299 (55-inch).
- Features include 120Hz/144Hz panels, HDMI 2.1, Dolby Vision, FreeSync Premium.
- Both models are Amazon exclusives for 2026.
- The TVs integrate Roku's operating system and premium software features.
Roku Enters OLED Market
Roku has expanded its television lineup by introducing its first OLED models, the Roku Pro Series and the Roku Pro Series LX. This move marks Roku's entry into the OLED display technology segment, offering consumers deeper blacks, vibrant colors, and wider viewing angles.
The new televisions are positioned to compete in the midrange OLED market, which recently saw additions from Sony, alongside existing options from LG and Samsung.
Pricing and Availability
The Roku Pro Series is available now, exclusively on Amazon for 2026. It comes in 55-inch and 65-inch sizes, with prices starting at $999.
The step-up Pro Series LX will be available in October. It will be offered in 55 inches for $1,299 and 65 inches for $1,599.
Key Features and Specifications
The Roku Pro Series features a 120Hz 4K panel, four HDMI 2.1 ports, and supports Dolby Vision and HDR10 Plus. It also includes auto low latency mode, FreeSync Premium, and Variable Refresh Rate (VRR) for gaming. A backlit Roku remote with a remote finder button is included.
The Pro Series LX offers enhanced specifications, including a brighter picture, support for 144Hz VRR, and an advanced polarizer to reduce reflections. Both series utilize the Roku operating system and include features like Smart Picture Max for automatic setting adjustments and Automatic Game Mode.
Design and Software Integration
Both new OLED models feature a thin metal bezel and an ultra-thin profile. The design includes ports located in the bottom two-thirds of the display, allowing the top half to be razor thin. Built-in cable management is also included.
The TVs carry over premium software features previously introduced on Roku's Mini-LED backlit Pro TVs, ensuring integration with the Roku ecosystem.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Roku has launched its first OLED televisions, the Pro Series and Pro Series LX, entering the midrange OLED market. These new TVs offer competitive features at lower price points compared to existing options from LG, Samsung, and Sony, potentially increasing competition in the OLED TV segment.
Roku has launched its first OLED televisions, the Roku Pro Series OLED and Roku Pro Series LX OLED, which offer deeper blacks and integrate existing premium software features. This expansion marks Roku's entry into the OLED market, providing consumers with more display technology options within its ecosystem.
Roku has introduced its first OLED television models, the Roku Pro Series OLED TV and Roku Pro Series LX OLED TV, with prices beginning at $999. This expansion into OLED technology offers consumers deeper blacks, vibrant colors, and wider viewing angles in Roku's first-party TV lineup.