● Covered by 1 source · 1 reportMedium impact1 neutral
Sales of sub-€25,000 electric car models projected to increase sevenfold by 2026
Key points
- Sub-€25,000 EV sales to increase sevenfold by 2026.
- Almost 40 new electric models launched in H1 2026.
- Total mass market BEVs exceed 150 models.
- EU car CO2 targets are driving market expansion.
Affordable EV Market Expansion
Sales of electric car models with a starting price below €25,000 are projected to increase sevenfold in 2026 compared to 2024. This growth is attributed to the influence of EU clean car targets, which are expanding electric vehicle choices for consumers.
The market for affordable electric vehicles is growing, with the number of models available in the sub-€25,000 category doubling. This addresses a long-standing consumer demand for more accessible electric car options.
New Model Launches
The first half of 2026 saw the launch of almost 40 new electric models, bringing the total number of mass-market Battery Electric Vehicles (BEVs) to over 150. An additional 60 new models are expected to be released by the end of 2026.
This represents a significant increase in new model introductions, nearly four times the average of 15 new models per year observed between 2021 and 2025.
Impact of Regulation
The report indicates that EU car CO2 targets are effectively driving the introduction of affordable electric models into the market. Weakening these regulations could jeopardize the growth of small, affordable EVs and impact European carmakers' competitiveness globally.
The expansion of affordable electric cars also offers drivers protection from volatile fuel prices, as electric vehicles generally have lower running costs. The oil price shock has cost EU road users €53 billion, highlighting the financial benefits of switching to EVs.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Sales of electric vehicle models priced under €25,000 are forecast to rise sevenfold in 2026 compared to 2024, driven by EU clean car targets. This expansion addresses consumer demand for affordable EVs and helps European carmakers compete in the global market.