● Covered by 1 source · 1 reportMedium impact1 neutral
Salesforce acquires customer engagement platform Braze for $5.66 billion
Key points
- Salesforce to acquire Braze for $5.66 billion.
- Braze shareholders will receive $47.50 per share in cash.
- Braze specializes in AI marketing tools for customer data and messaging.
- The deal is expected to close in fiscal 2028.
Salesforce Acquires Braze
Salesforce has entered into an agreement to acquire Braze, a customer engagement platform, for approximately $5.66 billion. Under the terms of the deal, holders of Braze Class A common stock will receive $47.50 in cash for each share. This represents a significant premium over Braze's closing price of $30.04 on the day prior to the announcement, causing Braze's stock to rise over 51%.
Strategic Rationale
Braze develops artificial intelligence marketing tools that manage customer data and messaging. This acquisition is intended to bolster Salesforce's offerings in AI-driven marketing and customer engagement. The transaction is subject to shareholder and regulatory approvals and is projected to finalize in fiscal year 2028.
Recent Acquisition Trend
This deal follows Salesforce's recent acquisition of AI customer service platform Fin for about $3.6 billion. Both acquisitions indicate Salesforce's strategy to expand its artificial intelligence capabilities across its enterprise product suite. Salesforce also recently expanded its partnership with Anthropic, introducing a new plugin called "Claudeforce" for sales-related tasks.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
The daily brief
One email each morning: the day's tech stories, clustered across outlets and summarized. No account needed.
One email a day. Unsubscribe in one click, any time.
Today's brief
Spend a few minutes, get the whole day. Every topic's top stories in one hands-free rundown — listen, watch, or read the transcript.
▶ Play today's brief
New every morning, and the back catalogue is archived by date.
Reporting from
Salesforce announced an agreement to acquire customer engagement platform Braze for approximately $5.66 billion, with Braze shareholders receiving $47.50 per share. This acquisition expands Salesforce's AI marketing tools and follows its recent purchase of AI customer service platform Fin.