● Covered by 2 sources · 2 reportsMedium impact2 neutral
Saudi Arabia launches Ceer, its first domestic automaker, with two EV models
Key points
- Ceer is Saudi Arabia's first domestic automaker.
- It is a joint venture between the Public Investment Fund and Foxconn.
- The company unveiled two flagship EVs: the Exobot sedan and SUV.
- Ceer plans to have seven car models, including hybrids, by 2030.
- Ceer plans to launch five additional models by 2030.
- Sales of the Exobot sedan and SUV will begin in Saudi Arabia in 2027.
Saudi Arabia Enters Automotive Manufacturing
Saudi Arabia has established its first domestic automaker, Ceer, marking a significant step in its economic diversification efforts. Ceer is a joint venture between the country's Public Investment Fund and Foxconn, aiming to develop a local automotive industry.
Vision 2030 and Economic Diversification
The creation of Ceer aligns with Saudi Arabia's Vision 2030 plan, which seeks to reduce the nation's reliance on oil production and promote technological innovation within the country. This initiative represents a strategic move to build new industries and create jobs domestically.
Introduction of Flagship EV Models
Ceer has unveiled its initial offerings, the Exobot sedan and SUV, which feature 'Shahin Wing' falcon doors. These models serve as a demonstration of the company's capabilities and its vision for future vehicles. The company plans to expand its portfolio to seven models, including hybrids, by the end of the decade.
Future Outlook and Market Expansion
Initially, Ceer's sales will focus on the GCC region. However, the company has indicated that it is building competitive, world-class products and is open to expanding sales outside the GCC if market demand supports it. This suggests a long-term ambition for Ceer to become a global player in the automotive sector.
Updates
- Ceer plans to launch five additional models by 2030.
- Sales of the Exobot sedan and SUV will begin in Saudi Arabia in 2027.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
The daily brief
One email each morning: the day's tech stories, clustered across outlets and summarized. No account needed.
One email a day. Unsubscribe in one click, any time.
Today's brief
Spend a few minutes, get the whole day. Every topic's top stories in one hands-free rundown — listen, watch, or read the transcript.
▶ Play today's brief
New every morning, and the back catalogue is archived by date.
How outlets covered it
Saudi Arabian startup Ceer, a joint venture between the Saudi sovereign wealth fund and Foxconn, unveiled its Exobot sedan and SUV electric vehicles. The company plans to launch five additional models by 2030, with sales beginning in Saudi Arabia in 2027.
Saudi Arabia has launched Ceer, its first domestic automaker, a joint venture between the Public Investment Fund and Foxconn. This initiative is part of Saudi Arabia's Vision 2030 to diversify its economy and foster local technological innovation. The company introduced two flagship electric vehicle models, the Exobot sedan and SUV, with plans for seven models by 2030.