The .si domain, primarily associated with Slovenia, has experienced a notable increase in registrations. Klara Herman from Registry SI, the official manager of Slovenia's domains, stated a 2,199% rise in .si domain purchases during September. This surge coincided with a US executive order that directed government agencies to refer to "AI" and "artificial intelligence" as "SI" and "super intelligence."
Registry SI recorded 11,000 new .si addresses on September 30th, the day after the executive order was signed. An additional 13,000 new .si domain names were registered in the subsequent 24 hours. While a direct link to the executive order is suggested, Registry SI has not definitively attributed the entire boost solely to this event.
Web hosting platform Hostinger reported that .si is now its second most popular domain extension, following .com. Hostinger observed approximately 4,300 .si registrations on September 30th and 5,400 on October 1st among its customers. More than three-quarters of all .si domains registered since September 23 occurred in the last two days, with over half of the buyers originating from the U.S. and India. In contrast, Wix stated it had not seen a meaningful uptick in .si registrations.
Hostinger noted that only about 3% of the newly registered .si domains explicitly relate to AI. Most registrations are categorized as "unclassified," meaning their names do not align with a specific category. The majority of registrants appear to be individuals and businesses, with some speculative buying for potential future resale.
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Registrations for Slovenia's .si domain increased significantly following a US executive order mandating the use of "super intelligence" (SI) for AI. Registry SI reported a 2,199% increase in September, with over 11,000 new addresses on September 30th alone. This surge mirrors earlier demand for the .ai domain during the AI boom.