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Snap Launches Specs AR Glasses with Robert Downey Jr. as Chief Customer Experience Officer
Key points
- Snap launched its new Specs AR glasses for pre-order.
- Specs are priced at $2,200 and are standalone smart glasses.
- Robert Downey Jr. is the honorary Chief Customer Experience Officer.
- Downey Jr. promotes Specs in videos, demonstrating AR features.
- Specs include in-lens displays and hand-tracking support.
Snap Introduces Specs AR Glasses
Snap has released its first consumer-ready smart glasses, named Specs, which are now available for pre-order. The device is priced at $2,200 and operates as a standalone unit, featuring displays integrated into each lens and full hand-tracking support.
Robert Downey Jr. Joins as CCEO
Actor Robert Downey Jr. has partnered with Snap, taking on the role of honorary Chief Customer Experience Officer (CCEO) for the Specs AR glasses. Downey Jr. stated he was "absolutely sold on Specs within 40 seconds" of trying them.
As CCEO, Downey Jr. is featured in a series of promotional videos on Snap's YouTube channel, demonstrating various functionalities of Specs. These demonstrations include AR overlays for painting, watching movies, and assisting with putting on a golf course.
Exploring AR Applications
The partnership with Downey Jr. extends beyond promotion; he will work with the Specs team to investigate how augmented reality can be applied to improve daily life and work. This includes exploring uses in entertainment, education, medicine, engineering, and manufacturing.
One promotional video also shows Downey Jr. discarding a box labeled "AI glasses," which has been interpreted as a reference to Meta's smart glasses offerings.
Market Positioning
With the launch of Specs, Snap is positioning itself to compete in the extended reality (XR) market. The device combines features seen in existing products like Meta Ray-Ban Display Glasses and elements anticipated in upcoming Meta VR Glasses.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Snap has appointed actor Robert Downey Jr. as the "Chief Customer Experience Officer" for its Specs AR glasses, featuring him in promotional videos demonstrating the device's capabilities. Downey will collaborate with the Specs team to explore AR applications across various sectors, including entertainment, education, medicine, engineering, and manufacturing.
Snap has launched its new consumer-ready smart glasses, Specs, available for pre-order at $2,200. Actor Robert Downey Jr. has joined Snap as honorary Chief Customer Experience Officer to promote the device, which features displays in each lens and hand-tracking.