● Covered by 4 sources · 4 reportsMedium impact4 neutral
Snapchat Introduces "Snapchat Plans" for In-App Event Planning
Key points
- Snapchat launched "Snapchat Plans" for in-app event organization.
- Users can invite up to 200 friends, set details, and track RSVPs.
- Invitations are sent via one-on-one chats, with Bitmoji customization.
- A "My Plans" tab helps users manage upcoming and past events.
- The feature aims to formalize existing user behavior of planning events in chats.
New Event Planning Features
Snapchat has introduced "Snapchat Plans," a new set of features designed to facilitate the creation, sharing, and management of real-world events directly within its application. This update allows users to organize various gatherings, from birthday celebrations and sporting events to study sessions and weekend hangouts.
The new functionality enables users to send and receive invitations, track essential details such as time, location, and attendees, all within a single interface. Invitations are delivered via one-on-one chats to each invited friend, and attendees can RSVP with options like "Going," "Maybe," or "Can't Go."
How Snapchat Plans Works
To create a "Snapchat Plan," users add a title, select a date and time, and can invite up to 200 friends. The invitations can be personalized with dynamic Bitmoji-powered cover art that updates as friends respond. Reminders are automatically sent to attendees before the scheduled event.
A dedicated "My Plans" tab on user profiles allows individuals to keep track of both upcoming and past events. All events created are private, visible only to the creator and invited guests, though any invitee can view the guest list.
Addressing User Behavior
Snapchat's introduction of Plans formalizes a behavior already prevalent among its user base. According to Snap, over a third of its core users currently utilize the app's group chats to plan get-togethers. This new feature provides a dedicated space for organizing events and tracking invites, aiming to streamline the process.
The company states that "IRL meet-ups often start from a simple spark of conversation: A message turns into an idea, an idea turns into a plan, and time spent together becomes a memory." Snapchat Plans is designed to support this progression from conversation to in-person interaction.
Competitive Landscape and Future Development
With Snapchat Plans, the platform enters a competitive space, taking on dedicated event planning and digital invitation services like Partiful. Other tech companies, such as Apple with its "Invites" app, have also introduced similar features.
While the initial release does not include the ability to add location details, a spokesperson for Snap indicated that the company is "actively working on" incorporating this functionality. It is currently unclear if this will integrate with Snapchat's existing map feature.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Snapchat has launched a new feature called "Snapchat Plans" to help users organize and manage real-world meet-ups directly within the app. This addition allows users to create, share, and track event details with friends, aiming to facilitate in-person social interactions.
Snapchat introduced "Snapchat Plans," a new set of features allowing users to create, share, and manage real-world events directly within the app. This update positions Snapchat to compete with dedicated event planning platforms like Partiful, addressing a trend among young users who prefer specialized apps for organizing social gatherings.
Snapchat has introduced a new feature called "Plans" to facilitate event planning and meetups directly within the app's group chats. This update aims to keep users engaged by integrating social coordination tools into the platform.
Snapchat has launched a new feature called "Snapchat Plans" that allows users to organize real-life events for up to 200 people directly within the app. This update aims to formalize event planning, which over a third of its core users already do through group chats, by providing a dedicated space for invitations and RSVPs.