Subaru confirmed it will stop selling gasoline-powered vehicles in Europe by the end of 2027, moving to an all-electric lineup. This strategic shift impacts a market where Subaru had 23,000 sales and a 0.2 percent market share last year. The change will see the discontinuation of models known for their boxer engines, such as the Outback and WRX.
The first gasoline model to be phased out in Europe will be the Outback, by the end of 2024. This will be followed by the Impreza, Crosstrek, and Forester in 2027. Starting in 2028, Subaru's European offerings will consist of three electric models: the Solterra, E-Outback (Trailseeker in the US), and Uncharted, which were developed in collaboration with Toyota.
Subaru cited Europe's stringent regulations on CO2 fleet emission limits and mandatory driver assistance and safety systems as the primary reasons for this transition. The EU requires cars built between 2025 and 2034 to achieve an average of 93.6 grams of CO2 per km, a 15 percent reduction from 2021 levels. Additionally, all passenger cars and vans must include Advanced Driver Distraction Warning (ADDW) systems and enhanced emergency braking by July 7, 2026.
In parallel with its market transition, Subaru announced it will develop its own EV technology for its next-generation electric cars, separate from its collaboration with Toyota. This new platform will include proprietary battery and electric motor technology, along with an integrated control unit to support over-the-air updates. This move aims to maintain Subaru's brand identity in its electric vehicles.
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Subaru will transition to an all-electric vehicle lineup in Europe by the end of 2027, discontinuing gasoline models like the Outback, Impreza, Crosstrek, and Forester. This decision is driven by the European Union's stricter CO2 emission limits and new mandatory driver assistance system requirements. The company will offer three electric models in the EU starting in 2028, while also developing its own EV technology for future vehicles.