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Supply chain startup Atomic raises $12.5M Series A funding

🔄 Updated 3d ago
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Key points

  • Atomic raised $12.5 million in Series A funding.
  • Total funding for Atomic is now over $15 million.
  • The company's software optimizes inventory using AI.
  • Former Tesla planning director Jeff Goodrich joined as CTO.

Funding Round Details

Supply chain startup Atomic announced a $12.5 million Series A funding round. This investment increases the company's total funding to more than $15 million. The round was led by Klass Capital and Madrona Venture Group.

Origin and Technology

Atomic was founded by former Tesla employees Michael Rossiter and Neal Suidan. They developed an early version of their supply chain optimization system at Tesla during the 2018 Model 3 production ramp. The software uses AI to simulate scenarios, recommend, and automatically execute inventory and supply chain decisions.

Growth and Adoption

Since the beginning of this year, Atomic's annual recurring revenue has quintupled. The company has transitioned from pilot programs to serving customers like DoorDash and HelloFresh. DoorDash reportedly uses Atomic's platform to manage 90% of its purchasing across hundreds of sites.

Leadership Expansion

Jeff Goodrich, a former Tesla planning director, has joined Atomic as its Chief Technology Officer and third co-founder. This addition expands the leadership team with further experience in large-scale operational planning.

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Reporting from

Supply chain startup Atomic, founded by former Tesla employees, secured $12.5 million in Series A funding, bringing its total funding to over $15 million. The company's software uses AI to optimize inventory and supply chain decisions, a method developed during the Tesla Model 3 production ramp.