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Teenage Engineering CEO States Company Plans to Cease Synthesizer Production
Key points
- Teenage Engineering will stop making synthesizers.
- The OP-1, a core product, is included in this decision.
- CEO Jesper Kouthoofd cited a company reorganization.
- Kouthoofd stated products are not the company's primary business.
Synthesizer Production to End
Teenage Engineering CEO Jesper Kouthoofd informed Highsnobiety that the company plans to discontinue the production of synthesizers. This includes the OP-1, a device that significantly contributed to the company's early success and brand recognition since its launch in 2011.
Strategic Reorganization
Kouthoofd stated that this decision is part of a reorganization initiated last fall. He communicated to his team that the company's focus would shift away from synthesizer manufacturing, emphasizing that "the products aren't the business" and Teenage Engineering can be "so much more."
Company Background
Teenage Engineering is known for its music gear, such as the OP-1, OP-XY, EP-133, and TP-7. Beyond its own product line, the company also operates as a design firm, having collaborated with brands like Ikea, Nothing, and Playdate.
Impact on Product Line
The move to cease synthesizer production represents a notable change for Teenage Engineering, given that most of its self-produced items are music or audio-focused. The company did not immediately respond to requests for comment regarding this announcement.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Teenage Engineering CEO Jesper Kouthoofd announced the company's intention to stop producing synthesizers, including the OP-1. This decision marks a significant shift for the company, which gained recognition through its music and audio-focused products.