Toni Schneider has been named the permanent Chief Executive Officer of Bluesky, following a period as interim CEO. This leadership change sees Jay Graber, the previous CEO, transition into the role of Chief Innovation Officer for the company.
Bluesky is developing a social media platform built on the AT Protocol, an underlying technology designed to enable interoperable social networking products. This protocol allows other developers to build applications that can interact with Bluesky's ecosystem, referred to as the "ATmosphere."
The company's strategy emphasizes an open approach to social media, differentiating itself from established platforms by focusing on a protocol-driven model rather than a single platform.
Schneider, alongside Bluesky's Chief Operating Officer Rose Wang, is scheduled to speak at TechCrunch Disrupt 2026. Their session will address the potential for a new era of social media centered on open protocols and Bluesky's role in this shift. Rose Wang has been with Bluesky since 2021.
TechCrunch Disrupt 2026 will take place in San Francisco from October 13-15 at Moscone West. The event will feature discussions on various topics relevant to the startup community, including the future of social media.
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Bluesky's CEO Toni Schneider and COO Rose Wang will present at TechCrunch Disrupt 2026 to discuss the potential for a new era of social media built on open protocols. This appearance highlights Bluesky's strategy to differentiate itself from established platforms and attract new users.
Toni Schneider has been appointed as the new CEO of Bluesky, succeeding Jay Graber, who is now the Chief Innovation Officer. Schneider aims to expand the Bluesky platform and its underlying AT Protocol, emphasizing an open and interoperable social networking ecosystem.