Tower Optical, the manufacturer of coin-operated binocular viewers found at various scenic locations, has announced it will sell a limited quantity of its viewers to private individuals. This decision represents a departure from the company's traditional business model, which has historically focused on installing these devices in public spaces across North America.
Established in 1933 in Norwalk, Connecticut, Tower Optical remained under the same family ownership until 2025. The company produced approximately 2,000 machines between the 1930s and 1980s, with all components hand-assembled at its Norwalk factory. The original machinery from the 1930s and 1940s is still in use at the facility.
Tower Optical's viewers are known for their durability, withstanding harsh environmental conditions such as extreme temperatures, rain, snow, and sand. The 10x42 binoculars within these units maintain sharp image quality over decades of use. Currently, about 1,800 of these machines are distributed across approximately 400 locations in the United States and Canada. The company has meticulously tracked the location and history of each viewer since its inception.
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Tower Optical, a company known for its coin-operated binocular viewers at scenic overlooks, is now selling a limited number of these units to private buyers for the first time in its 90-year history. This marks a shift in the company's business model, previously focused solely on public installations.