Turo to advertise Teslas with Full Self-Driving (Supervised) and offer free trials

Turo Integrates FSD Identification

Car rental platform Turo will now indicate which Teslas available for rent are outfitted with Full Self-Driving (Supervised) (FSD) software. This integration involves Turo working with Tesla to access the automaker's API to verify FSD enablement in vehicles.

Additionally, Turo will provide eligible hosts who rent out their Teslas with a complimentary one-month trial of FSD. This initiative is designed to allow more individuals to experience the advanced driver assistance system.

Increasing FSD Adoption

The collaboration between Turo and Tesla is intended to boost the adoption of FSD. Tesla recently updated figures, indicating that approximately 1.7 million customers globally have paid for the FSD software. This represents a portion of the over 10 million cars Tesla has built and sold to date.

Tesla also noted that more than 75% of customers in North America who took delivery of a vehicle during the third quarter paid for an FSD subscription. This marks a roughly 20% increase from the second quarter, despite a decline in the company's U.S. sales.

FSD as a Selling Point

Tesla has been re-orienting its showrooms to emphasize FSD as a key selling feature. Elon Musk, Tesla's chief executive, stated that this effort is proving effective, with customers increasingly prioritizing FSD when purchasing a vehicle. Tesla's finance chief, Vaibhav Taneja, corroborated this, noting that customers are specifically requesting FSD test drives rather than particular car models.

Benefits for Turo and Hosts

For Turo, the ability to offer FSD-equipped rentals is expected to increase the appeal of Teslas, which are already popular on the platform. The Model 3 and Model Y are currently the third and fourth most rented vehicles on Turo. The company anticipates that this integration will create additional earning opportunities for hosts as interest in self-driving technology grows among consumers.