Chi Onwurah, Chair of the UK parliamentary science, innovation and technology committee, highlighted the 'app tax' imposed by Apple and Google. Both companies control the primary app stores, charging up to a 30% commission on in-app purchases, subscriptions, and software sales. Developers have no alternative platforms for mobile app distribution, forcing them to accept these terms.
A key concern is the 'anti-steering' policy, which prevents developers from informing users about cheaper purchasing options outside the app stores. This restriction is enforced to protect Apple and Google's profits. Onwurah states that this impacts small British developers, potentially hindering their ability to hire staff, invest in new products, or grow their businesses within the UK.
Research cited by the Coalition for App Fairness suggests that UK consumers pay approximately £700 million annually to Apple and Google due to these commissions. This amount is significantly higher than the combined UK corporation tax paid by both companies last year. This cost is integrated into product prices, making it invisible to consumers, and is attributed to market control rather than earned value.
Onwurah, drawing on her background at Ofcom, emphasized the importance of competition for consumer choice. She noted that the Competition and Markets Authority (CMA) has already identified issues regarding Apple and Google's market control, indicating ongoing regulatory attention to these practices.
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Chi Onwurah, Chair of the UK parliamentary science, innovation and technology committee, criticized Apple and Google's app store commissions, calling them an 'app tax'. She argues that the 30% commission and 'anti-steering' rules stifle competition, harm developers, and cost UK consumers approximately £700 million annually.