Vogue World Milan concluded its event with an appearance by humanoid robots from the Chinese firm Unitree. These robots walked into the Galleria during an act named "The Age of Intelligence," waving their arms and performing actions like a lasso. The robots were not clothed during their appearance.
Vogue World is an annual traveling event that combines runway shows, celebrity appearances, and variety acts. The Milan edition was promoted as a tribute to Italian craftsmanship and the concept of "the human touch" in a technologically advanced era. This theme contrasted with the inclusion of robots in the show.
The robot segment garnered significant attention, overshadowing the fashion presented at the event. Reactions were largely critical, with many expressing discomfort or annoyance at the integration of technology, particularly given broader concerns about AI, job displacement, and the perceived disconnect of tech titans during economic challenges. A viral image of Alessandro Michele's pained expression circulated online.
Vogue's increasing alignment with the tech industry was noted, with the Milan event partially sponsored by Meta Glasses and supported by OpenAI. The next Vogue World event is scheduled for San Francisco, a city known for its tech industry, further indicating this shift.
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Vogue World Milan incorporated humanoid robots from Chinese firm Unitree into its runway show, leading to widespread negative reactions. The event's use of robots, despite a theme of "human touch," highlighted a perceived disconnect between the fashion industry's embrace of tech and public sentiment regarding its societal impact.