Vurt Launches Vertical Video Apps for Apple TV and Android TV, Reaching 675,000 Users

Vurt Expands to Smart TVs

Vurt, a streaming service specializing in vertical video content, has released dedicated applications for Apple TV and Android TV. This move allows users to view vertical videos, typically consumed on mobile devices, on larger widescreen televisions. The company's cofounder, Hilmon Sorey, stated that this expansion was driven by user feedback requesting the ability to cast content to bigger screens.

Growth and Content Model

Since its launch in March, Vurt has seen its user base increase from 10,000 to 675,000. The platform currently provides access to 3,500 episodes across more than 100 different shows. Vurt differentiates itself by primarily featuring content produced with human casts and crews, in contrast to some rival services that have incorporated AI-generated material.

Monetization and Quality

Vurt operates on an ad-supported model, allowing viewers to watch all content for free. This approach avoids microtransactions often found on other platforms. The company also focuses on delivering high-quality audio and video, including HD and 4K options, by utilizing the capabilities of large-screen devices rather than just casting from phones.

Content Acquisition

To build its content library, Vurt enters into licensing agreements with production studios and creators, offering them a 50/50 revenue split. Independent creators also have the option to directly submit their projects for distribution on the platform.