● Covered by 1 source · 1 reportMedium impact1 neutral
Walmart Finalizes Acquisition of Streaming TV Advertising Platform Vibe.co
Key points
- Walmart completed its acquisition of Vibe.co.
- Vibe.co integrates into Walmart Connect.
- The acquisition expands Walmart's connected TV advertising business.
- Vibe.co's platform serves small- and medium-sized brands.
Acquisition Completion
Walmart announced on Tuesday the completion of its acquisition of Vibe.co, a self-service streaming TV advertising platform. The acquisition was initially announced in June.
Integration with Walmart Connect
Vibe.co will be integrated into Walmart Connect, Walmart’s existing connected TV advertising platform. This move aims to enhance Walmart's advertising offerings and reach.
Expanding Advertising Capabilities
Vibe.co's platform allows small and medium-sized brands to launch streaming TV campaigns across various publishers. By combining this with Walmart Connect, Walmart expands its connected TV advertising business and gains new methods to connect with customers.
Ryan Mayward, GM and senior vice president of Walmart Connect, stated that the integration will help advertisers connect with customers across streaming, shopping, and the broader commerce journey, making advertising more measurable and accessible.
Previous Acquisitions
This acquisition follows Walmart's purchase of TV manufacturer Vizio for $2.3 billion in 2024, which was also aimed at strengthening its advertising business. The Wall Street Journal previously reported the Vibe.co acquisition price at $1.4 billion.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Walmart has completed its acquisition of Vibe.co, a self-service streaming TV advertising platform, integrating it into Walmart Connect. This acquisition expands Walmart's connected TV advertising capabilities, particularly for small and medium-sized brands.