● Covered by 1 source · 1 reportMedium impact1 neutral
Walmart's Flipkart tests food delivery service in India, challenging Zomato and Swiggy
Key points
- Flipkart is testing a food delivery service internally with 8,000+ employees.
- The service uses a dedicated rider fleet via Flipkart's logistics arm, Ekart.
- It integrates with ONDC and directly signed restaurants.
- Flipkart aims to challenge Zomato and Swiggy in India.
Flipkart Enters Food Delivery Market
Walmart-owned Indian e-commerce company Flipkart is preparing to launch a food delivery service in India. The company is currently conducting internal trials in Bengaluru, expanding the test from a few hundred employees to over 8,000 participants.
Operational Details
Flipkart has deployed a dedicated fleet of riders through its logistics arm, Ekart, for this new service, separate from its quick-commerce delivery personnel. The food delivery option appears as a distinct tab within Flipkart's main shopping application, alongside its Minutes quick-commerce and travel booking services. The platform sources restaurants through the government-backed ONDC network and direct partnerships.
Market Landscape and Competition
Flipkart is entering a competitive market currently dominated by Zomato and Swiggy, which together serve an estimated 85 million to 95 million paying customers annually. India's online food delivery market is projected to grow 18% to 20% annually, though online delivery constitutes just over 15% of the broader food services industry. Previous attempts by Amazon and Google to enter this market were unsuccessful.
Industry Dynamics
Other companies are also seeking to disrupt the Indian food delivery sector. Ride-hailing company Rapido is expanding its zero-commission food delivery service, Ownly. Swiggy has launched Toing, a separate app for cheaper meals, indicating pressure on existing pricing models and restaurant commissions.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Flipkart, owned by Walmart, is internally testing a food delivery service in Bengaluru, India, with over 8,000 employees. This move positions Flipkart to compete with the established duopoly of Zomato and Swiggy in India's growing food delivery market.