● Covered by 1 source · 1 reportLow impact1 negative
Walmart-sponsored gaming site Restart lays off entire editorial staff
Key points
- Restart, a gaming site, laid off its entire editorial team.
- The site launched in late 2024 and was sponsored by Walmart.
- Moonrock, a content marketing agency, operates Restart.
- The site's future operations are currently unclear.
Editorial Team Laid Off
Restart, a gaming media website that debuted in late 2024 with sponsorship from Walmart, has dismissed its entire editorial staff. Brandy Berthelson, the site's former editor-in-chief, confirmed the layoffs on Friday, with other staffers also reporting their termination.
Operational Structure and Sponsorship
Moonrock, a content marketing agency, operates Restart. The site's mission page indicated that it was "powered" by Walmart. Walmart's involvement included providing partner tracking codes for purchase links to its store, which helped Walmart track customer origins but did not provide a percentage of sales to Restart. The site maintained that Walmart did not influence its editorial direction.
Comparison to Other Gaming Media
Restart's model was comparable to Game Informer, which was previously owned by GameStop. Game Informer had been shut down months before Restart's launch, though it has since been revived under new ownership.
Uncertain Future for Restart
Details regarding the layoffs remain undisclosed by former editor-in-chief Berthelson. A laid-off staffer confirmed signing a severance agreement with Moonrock. Restart remains online, but it is uncertain whether Walmart and Moonrock will continue its operation or what form it might take following the staff reductions. Neither Walmart nor Moonrock have responded to requests for comment.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Restart, a gaming media website launched in late 2024 and sponsored by Walmart, has laid off its entire editorial team. This development raises questions about the future operation and content strategy of the site, which was presented as editorially independent despite its corporate backing.