● Covered by 1 source · 1 reportMedium impact1 neutral
WhatsApp to add AI-generated media labeling for channel admins due to EU transparency rules
Key points
- WhatsApp beta shows a new feature for labeling AI-generated media.
- Channel admins will be able to add an "Add AI content label" to messages.
- The feature is likely a response to EU transparency regulations.
- Labeling applies to AI-generated images, videos, or other media, not text.
New AI Content Labeling Feature
WhatsApp is implementing a new feature that will enable channel administrators to label specific types of AI-generated content. This functionality, identified in the latest Android beta by WABetaInfo, allows admins to mark media that has been created or edited using artificial intelligence tools.
Regulatory Compliance
The introduction of this labeling feature appears to be a direct response to new transparency requirements for AI-generated content, particularly those taking effect in the European Union. While currently seen in the Android beta, an iOS version and a broader rollout are anticipated to meet country-specific regulatory demands.
How the Labeling Works
The process for adding an AI content label mirrors that of sponsored content. After sharing an update containing AI-generated media, an admin can long-press the message to access a context menu, where the "Add AI content label" option will be available. This action applies a visible label to the message bubble, indicating to followers that the media was AI-generated. Once added, the label may not be removable.
Scope of Labeling
The labeling requirement specifically targets AI-generated images, videos, and other media. AI-generated text is not currently included in this labeling mandate. It remains uncertain whether this feature will be deployed globally or restricted to regions where such labeling is legally required.
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Reporting from
WhatsApp is developing a feature that will allow channel administrators to label AI-generated images, videos, or other media within channel updates. This development responds to new EU transparency requirements for AI-generated content, aiming to inform followers when media is created or edited using AI tools.