Whoop announced that its Advanced Labs feature, which provides health screenings, will no longer require a separate subscription. This means any Whoop user can now opt to utilize these services, removing a previous barrier to access.
While access to Advanced Labs is now free, the health screenings themselves are not. These tests, conducted by Quest Diagnostics, begin at approximately $150 per test. The screenings offer data on a user's cardiovascular, metabolic, hormonal, and inflammatory health.
Whoop has also expanded its Advanced Labs portfolio by including the Galleri multi-cancer early detection test.
This change by Whoop occurs in an increasingly competitive market for screenless fitness trackers. New entrants from companies like Garmin and Google Fitbit have intensified competition. Whoop's decision to broaden access to its health insights may be a strategy to maintain customer engagement amidst this growing competition.
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Whoop has made its Advanced Labs health screenings accessible to all Whoop users without an additional subscription, though individual tests still incur costs. This change allows more users to access blood testing for cardiovascular, metabolic, hormonal, and inflammatory health, and adds the Galleri multi-cancer early detection test to its offerings. The move comes as the screenless fitness tracker market becomes more competitive.