Winamp, a music player from the pre-streaming era, is planning a return to the market. The company has announced a partnership with Deezer to develop a new premium music subscription service. This initiative is part of a broader relaunch centered around a next-generation Winamp Player.
Under the agreement, Deezer will supply its white-label technology and global licensed music catalog to Winamp. Winamp will maintain its own branding and user experience. The new player is slated for release in the first half of 2027.
The upcoming Winamp Player is designed to integrate premium music streaming with users' existing local music libraries, internet radio stations, podcasts, and personal cloud-based collections into one application. Winamp states it will emphasize personalization through a customizable interface, social features, and new ways to discover and organize music.
The music streaming market is currently dominated by major players like Spotify and Apple Music. Winamp's free desktop player reportedly has over 40 million active users. This relaunch follows previous attempts by Winamp to evolve, including exploring NFT integration during the Web3 boom and developing tools for artists for monetization and fan engagement.
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Winamp announced a partnership with Deezer to power its upcoming premium music subscription service, scheduled for release in the first half of 2027. This collaboration aims to integrate streaming with local music libraries and other audio sources within a single Winamp player, marking another attempt at a comeback for the brand.