● Covered by 1 source · 1 reportMedium impact1 neutral
X and NFL Launch Dedicated Football Feed "NFL Gametime" on X Platform
Key points
- X launched "NFL Gametime" football feed.
- Feed includes game data, news, and real-time scores.
- Available until the 2027 Super Bowl.
- NFL has maintained partnership with X since 2013.
X Introduces NFL Gametime Feed
X has launched a new dedicated football feed named "NFL Gametime." This feed operates alongside the existing "For You" and "Following" feeds, providing content primarily for NFL fans. The service is currently active and is scheduled to remain available until the 2027 Super Bowl.
Content and Features
The NFL Gametime feed integrates game data, player statistics, league news, and commentary from creators. It also includes a static feature called the GameTime hub, which displays real-time scores for users.
Context of the Partnership
The launch of NFL Gametime is seen as an effort by X to re-engage advertisers who have reduced their spending on the platform. X has faced challenges in the advertising market, including controversies surrounding platform content and a dismissed lawsuit against companies that ceased advertising.
The NFL has maintained a continuous partnership with X since 2013, renewing a multiyear agreement in 2024. The league has also restricted its individual teams from establishing official accounts on competing social media platforms.
NFL's Statement
Brent Lawton, the NFL's vice president of media strategy and business development, stated that X has been a key platform for fan engagement. He expressed enthusiasm for deepening the partnership with NFL Gametime, which consolidates official scores, stats, team content, and fan conversation in one location.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
The daily brief
One email each morning: the day's tech stories, clustered across outlets and summarized. No account needed.
One email a day. Unsubscribe in one click, any time.
Today's brief
Spend a few minutes, get the whole day. Every topic's top stories in one hands-free rundown — listen, watch, or read the transcript.
▶ Play today's brief
New every morning, and the back catalogue is archived by date.
Reporting from
X and the NFL have launched "NFL Gametime," a dedicated football feed on the X platform, available until the 2027 Super Bowl. This initiative provides NFL content, real-time scores, and news, aiming to attract advertisers back to X.