● Covered by 3 sources · 3 reportsMedium impact3 neutral
X Replaces Revenue Sharing with New Original Content Rewards Program
Key points
- X launched Original Content Rewards Program.
- Replaces previous revenue-sharing model.
- New program starts September 8.
- Rewards creators for original content.
- Compensation based on qualified impressions.
Program Transition
X has introduced its new Original Content Rewards Program, which will take over from the previous revenue-sharing model. The former program stopped accepting new applications and will be fully discontinued after September 7. The new program is set to begin on September 8.
Focus on Originality
The new program aims to reward creators who contribute original ideas, expertise, reporting, creativity, and commentary to X. Compensation will be based on qualified impressions received by their original content. This change emphasizes unique contributions over general engagement or aggregated material.
Defining Original Content
Original content is defined as users' original writing, reporting, photos, videos, memes, or illustrations they create. Commentary or analysis on other people's posts can also qualify if it adds meaningful value or creative editing. Content that merely adds captions or text overlays without significant value will not be considered original.
Eligibility Requirements
To be eligible for the Original Content Rewards Program, participants must subscribe to one of X's Premium tiers. They also need to meet specific thresholds: at least 500 verified followers and 500,000 Home Timeline impressions from verified users within a 90-day period. Qualified impressions are unique impressions from Premium subscribers on the Home Timeline feed, where at least 50% of the post is visible.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
X is replacing its existing revenue-sharing program for content creators with a new "Original Content Rewards" program, effective September 8th. This change aims to incentivize original content creation and reduce the focus on exploiting loopholes or clickbait.
X is replacing its existing Revenue Sharing program with a new initiative called Original Content Rewards, effective September 8. This change aims to incentivize creators to produce original content rather than maximizing payouts from aggregated or reposted material.
X has launched a new Original Content Rewards Program, replacing its previous revenue-sharing model, which will cease accepting applications and fully shut down after September 7. This new program aims to compensate creators for original content based on qualified impressions, shifting focus to unique contributions rather than general engagement. The change impacts how creators on the platform can monetize their content, emphasizing originality and specific eligibility criteria.