● Covered by 4 sources · 4 reportsMedium impact4 negative
Xbox Console Prices Increase in EU and UK by up to €200 or £170
Key points
- Xbox Series X and S prices increased in EU and UK.
- Increases are up to €200 or £170 depending on the model.
- The 1TB Xbox Series X now costs €799.99 / £669.99.
- The 512GB Xbox Series S now costs €499.99 / £429.99.
- Microsoft cites rising memory and storage chip costs.
Significant Price Hikes for Xbox Consoles
Microsoft has announced substantial price increases for its Xbox Series X and Series S consoles across the European Union and the United Kingdom. Depending on the specific model, prices have risen by as much as €200 or £170. This marks a significant adjustment for consumers in these regions, following earlier price changes in the United States.
New Pricing Details
For example, the 1TB Xbox Series X with a disc drive has increased from its previous price of £499.99 / €599.99 to £669.99 / €799.99. The 512GB Xbox Series S has also seen a notable jump, moving from £299.99 / €349.99 to £429.99 / €499.99. Other models, such as the 1TB Xbox Series S and the Xbox Series X Digital, have also experienced price adjustments in these markets.
Reasons for the Increase
Microsoft attributes these price adjustments to the rising costs of components, specifically memory and storage chips. The company had previously stated in June that it had hoped another price increase would not be necessary, but cited the escalating costs of console storage and memory as the reason for needing to raise prices for consumers. This trend is not unique to Microsoft, as other console manufacturers like Sony and Valve have also implemented price increases, pointing to similar hardware component cost pressures.
Impact on Consumers
The new pricing structure means that the entry-level price for an Xbox console in the EU now starts at €499.99 and in the UK at £429.99. These increases make Xbox consoles more expensive for European and UK customers compared to the previously announced US price hikes, impacting affordability in these regions. This is the third round of price increases since May 2025 for some models, with the highest-end model now costing $300 more than its 2020 launch price in the US.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Microsoft has raised Xbox prices in the UK and Europe by as much as £170 or €200, following similar increases in the U.S. The price hikes are attributed to component shortages and increased demand for computing hardware, particularly RAM and SSDs, driven by AI data centers.
Microsoft has raised the prices of its Xbox Series X and Series S consoles worldwide, citing increased costs for memory and storage chips. This move follows similar price hikes by other console manufacturers like Sony and Valve, impacting consumers globally.
Microsoft has increased the prices of Xbox consoles in the European Union and the UK, with new entry-level prices starting at €499.99 and £429.99 respectively. This change makes Xbox consoles more expensive for European customers compared to the previously announced US price hikes, impacting consumer affordability in these regions.
Microsoft has announced significant price increases for Xbox Series X and S consoles in the EU and UK, with some models rising by up to €200 or £170. These adjustments follow previous price bumps and are attributed to rising component costs, particularly for RAM and storage.