● Covered by 1 source · 1 reportMedium impact1 neutral
Xbox establishes new XP division for TV, film, products, and events based on its franchises
Key points
- Xbox launched XP division for transmedia adaptations.
- XP will handle film, TV, products, and live events.
- Kayleen Walters, formerly of Lucasfilm and Mojang, leads XP.
- Future adaptations include Gears of War, Candy Crush, Diablo, Forza, and Elder Scrolls.
New Division for Franchise Expansion
Xbox has announced the formation of a new division named XP. This division will focus on extending Xbox's gaming properties into various entertainment formats, including television, film, consumer products, and live events. The goal is to broaden the appeal of Xbox's franchises to new audiences and existing fans.
Strategic Objectives
XP's strategy involves bringing Xbox's 'worlds and characters to new audiences through film, television, and other forms of linear storytelling.' It will also engage the current Xbox community through 'authentic' product launches, live events, and attractions. The division plans to form partnerships with creators and brands to achieve these objectives.
Leadership and Experience
Kayleen Walters will head the new XP division. Walters previously spent 13 years at Lucasfilm and later became president of Mojang, the studio behind Minecraft. She served as an executive producer for 'A Minecraft Movie' and is a producer for its upcoming sequel. Her experience includes overseeing projects that bridge gaming and other media.
Existing and Future Adaptations
Microsoft's move into transmedia is supported by its intellectual property library. While the 'Halo' TV series had mixed reception, Prime Video's 'Fallout' has been successful. Future plans include adapting franchises such as 'Gears of War', 'Candy Crush', 'Diablo', 'Forza', and 'The Elder Scrolls'. Xbox also intends to collaborate with Kojima Productions on TV and film projects related to its upcoming game, 'Physint'.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Xbox has created a new division called XP to expand its gaming franchises into TV, film, products, and events. This initiative aims to grow fanbases and contribute to Xbox's goal of becoming a leading entertainment company.