● Covered by 1 source · 1 reportLow impact1 negative
YouTube creators face backlash for promoting AI platform Higgsfield without clear disclosure
Key points
- Creators Matti Haapoja and Sam Kolder promoted Higgsfield's AI video tools.
- Videos showcased Seedance 2.5 and framed AI as the future of video production.
- Fans and peers criticized the creators for suspected undisclosed paid promotions.
- Screenshots of partnership offers from Higgsfield's PR firms circulated.
Creators Promote AI Platform
Major YouTube filmmaking creators Matti Haapoja and Sam Kolder recently published videos demonstrating the capabilities of the AI platform Higgsfield, specifically its Seedance 2.5 functionality. These videos presented AI technologies as a significant advancement for video production, with Haapoja showcasing an AI-generated film and Kolder creating a narrative exploring AI's role in his work.
Audience Backlash and Undisclosed Partnerships
The videos led to significant backlash from fans and other creators who suspect they are undisclosed paid promotions. Screenshots of partnership offers from PR firms working for Higgsfield circulated, reinforcing the perception that the creators were paid to promote the platform. Neither the creators nor Higgsfield have confirmed if these were paid partnerships, and the videos were not labeled as advertisements.
Impact on Creator Credibility
The lack of transparency has alienated portions of Haapoja's and Kolder's audiences, who feel the creators are using their platforms to boost Higgsfield's profile without clear disclosure. Other creators, such as Marques Brownlee, also voiced criticism, particularly regarding Haapoja's comparison of generative AI to the Canon EOS 5D Mark II, an iconic camera that democratized filmmaking.
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Reporting from
Prominent YouTube filmmaking creators Matti Haapoja and Sam Kolder are receiving criticism for posting videos promoting the AI platform Higgsfield and its Seedance 2.5 functionality. Fans and other creators suspect these are undisclosed paid partnerships, leading to accusations of inauthenticity and alienating portions of their audience.