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Zillow settles FTC antitrust lawsuit over Redfin rental listings agreement

🔄 Updated 1h ago
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Key points

  • Zillow settled an antitrust lawsuit with the FTC.
  • Lawsuit concerned a 2025 agreement with Redfin on rental listings.
  • Redfin will re-enter the internet listing service (ILS) market.
  • Redfin must relaunch with significantly more listings.
  • The settlement aims to restore competition in the ILS market.

FTC Settlement Reverses Prior Agreement

Zillow has reached a settlement with the Federal Trade Commission (FTC) concerning an antitrust lawsuit. The lawsuit focused on a 2025 agreement between Zillow and Redfin that involved Redfin's internet listing service (ILS) for apartment rentals. The FTC alleged that this agreement reduced competition in the rental listings market.

Terms of the Settlement

As part of the settlement, Redfin is required to re-enter the ILS market. This re-entry includes a commitment to relaunch with "significantly more listings." The settlement also permits Redfin to continue syndicating rental listings from Zillow, free from the prior agreement's restrictions.

Allegations of Anticompetitive Practices

The FTC's lawsuit, initially filed in September 2025, accused Zillow of offering $100 million to Redfin to halt its ILS advertising for up to nine years. The FTC alleged that Zillow paid Redfin to syndicate its listings while Redfin ceased its own advertising contracts and agreed not to compete for multifamily listings. Arizona, Connecticut, New York, Virginia, and Washington also filed a similar lawsuit against Zillow, which was later merged with the FTC's case.

Impact on the Rental Market

The FTC stated that restoring competition in the ILS market is expected to drive down costs and spur innovation. This outcome is anticipated to benefit both renters and property management companies. Daniel Guarnera, director of the FTC’s Bureau of Competition, indicated that the settlement provides a quicker and more certain resolution for these parties than a trial would have.

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How outlets covered it

Zillow and Redfin have reached a settlement with the FTC regarding an antitrust case concerning their 2025 rental listings partnership. The FTC alleged the agreement reduced competition by having Zillow pay Redfin to syndicate listings while Redfin ceased its own advertising and competition for multifamily listings. This settlement requires Redfin to restart its rental advertising business, aiming to restore competition in the rental market.

Zillow has settled an antitrust lawsuit with the Federal Trade Commission (FTC) regarding an agreement that previously halted Redfin's internet listing service for apartment rentals. The settlement requires Redfin to re-enter the ILS market with more listings and mandates Zillow to provide Redfin with employee information for recruitment and allow customers to renegotiate contracts without penalty. This resolution aims to restore competition in the ILS market, potentially reducing costs and fostering innovation for renters and property management companies.