Counterpoint Research reports a 13% year-over-year decline in smartphone sales during China’s 618 shopping period, with Apple achieving the No. 2 market position due to iPhone 17 discounts. Despite promotional success, Apple's sales decreased 9% year-over-year, reflecting broader market challenges caused by rising memory costs and weak consumer demand.
Counterpoint Research released a report indicating a 13% decline in smartphone sales year-over-year during the 618 shopping period in China. Despite discounts and promotions, the overall market remains challenged by various factors.
Apple rose to the second position in the smartphone market, tied with OPPO at an 18% market share. This increase was largely attributed to effective promotional strategies for the iPhone 17, although it was not enough to prevent an overall year-on-year sales decline.
Apple began its promotional campaign a month ahead of the 618 shopping event, offering discounts of up to CNY 2,000 on the iPhone 17 Pro series. These strategic discounts contributed to improved sales, although Apple's decline was relatively minor compared to its competitors.
Huawei led the market with a 21% share, marking a 19% year-over-year growth. Other brands like vivo, Xiaomi, and HONOR saw more significant declines, emphasizing Apple's relatively stable performance in a difficult market.
Counterpoint Research noted that rising memory prices limited promotional efforts this year, contributing to overall weak consumer demand during the 618 festival compared to previous years. This factor highlights ongoing challenges within the Chinese smartphone market.
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Counterpoint Research reports a 13% year-over-year decline in smartphone sales during China’s 618 shopping period, with Apple achieving the No. 2 market position due to iPhone 17 discounts. Despite promotional success, Apple's sales decreased 9% year-over-year, reflecting broader market challenges caused by rising memory costs and weak consumer demand.