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Apple Ramps Up Production of Foldable iPhone Ultra Amid High Demand

🔄 Updated 24d ago — new reporting from ZDNET, 9to5Mac
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Key points

  • Apple targets 10 million foldable iPhones by end 2026.
  • Foldable 'iPhone Ultra' priced up to $2500.
  • Potential for limited initial availability post-launch.
  • Foldable market prices may rise by 18% by 2026.
  • Apple to release at least five iPhone models by 2027.
  • Apple increased foldable iPhone production target from 7-8 million to 10 million units.
  • Apple prepares for the upcoming iPhone 18 series.
  • Apple plans to launch at least five new iPhone models between late 2026 and early 2027.
  • Apple is negotiating with Chinese chip manufacturers.
  • Apple's stock rebounded 5% after reports of increased foldable iPhone demand.
  • Apple announced dramatic price increases on Macs, iPads, and other products.
  • Counterpoint Research predicts average foldable smartphone price will reach $1,485 in 2026.
  • Book-type foldables' average selling price will rise, clamshell models will fall.
  • Initial iPhone Ultra shipments for Q3 2026 are 0.5-1 million units.
  • iPhone Ultra will have a 5.5-inch outside display and a 7.8-inch inside display.
  • iPhone Ultra will be under 5mm thick when unfolded.
  • iPhone Ultra launch availability may be very limited, similar to iPhone X.
  • Apple is increasing orders for vapor chambers for cooling in future iPhones.
  • Foxconn is making "final mass-production adjustments" for the iPhone Ultra.
  • Apple secured components for 80 million new smartphones for 2H 2026.
  • Apple's total smartphone production for 2026 is expected to exceed 220 million units.
  • Apple expects 70-75 million iPhone 18 Pro and Pro Max models to be sold.
  • Apple isn't replacing iPhone 17 and iPhone Air with iPhone 18 and Air 2 until spring 2027.
  • Counterpoint Research predicts average foldable smartphone price will rise 18% from 2025 to 2026.
  • Counterpoint Research predicts average foldable smartphone price will rise 29% from 2024 to 2026.
  • iPhone 18 Pro/Pro Max Q3 2026 shipments are 20-22 million units.
  • iPhone Ultra will be announced in September alongside the iPhone 18 Pro.
  • iOS 27 developer beta code confirms software for a device with a fold state.
  • Apple introduced vapor chamber cooling with the iPhone 17 Pro.
  • Apple's entry will drive a 21% year-over-year increase in global foldable smartphone shipments in 2026.
  • Samsung's foldable market share will fall from 40% in 2025 to 32% in 2026.
  • Huawei's foldable market share will fall from 30% in 2025 to 24% in 2026.
  • Motorola's foldable market share will fall from 12% to 8%.
  • Honor's foldable market share will fall from 7% to 3%.

Apple's Foldable Ambitions

Apple is preparing to launch its first foldable iPhone, the 'iPhone Ultra', in September 2026, with plans to produce and sell approximately 10 million units by the end of the year. The increase in production targets from 7-8 million units reflects heightened demand expectations.

Pricing and Market Impact

The iPhone Ultra is expected to sell for between $2300 and $2500, potentially leading to an 18% rise in average foldable smartphone prices. Apple's entry into the foldable market could influence similar future pricing trends.

Potential Supply Challenges

Despite ambitious production plans, initial shipments might be limited due to manufacturing complexities. Reports predict that only 500,000 to 1 million units will be available initially, delaying availability and possibly driving high resale prices.

Broader Production Goals

In addition to the foldable iPhone, Apple plans to release at least five new iPhone models by 2027, diversifying its offerings amid ongoing component shortages. The company is reinforcing its supply chain by negotiating with Chinese chip manufacturers.

Strategic Outlook

Apple aims to maintain a production level exceeding 220 million units in 2026, showcasing its procurement scale and capacity to navigate supply challenges more effectively than rivals. This strategic positioning is key to meeting market demands and sustaining growth.

Updates

🕒 2026-07-23 · new reporting from 9to5Mac
  • Apple secured components for 80 million new smartphones for 2H 2026.
  • Apple's total smartphone production for 2026 is expected to exceed 220 million units.
  • Apple expects 70-75 million iPhone 18 Pro and Pro Max models to be sold.
  • Apple isn't replacing iPhone 17 and iPhone Air with iPhone 18 and Air 2 until spring 2027.
  • Counterpoint Research predicts average foldable smartphone price will rise 18% from 2025 to 2026.
  • Counterpoint Research predicts average foldable smartphone price will rise 29% from 2024 to 2026.
  • iPhone 18 Pro/Pro Max Q3 2026 shipments are 20-22 million units.
  • iPhone Ultra will be announced in September alongside the iPhone 18 Pro.
  • iOS 27 developer beta code confirms software for a device with a fold state.
  • Apple introduced vapor chamber cooling with the iPhone 17 Pro.
  • Apple's entry will drive a 21% year-over-year increase in global foldable smartphone shipments in 2026.
  • Samsung's foldable market share will fall from 40% in 2025 to 32% in 2026.
  • Huawei's foldable market share will fall from 30% in 2025 to 24% in 2026.
  • Motorola's foldable market share will fall from 12% to 8%.
  • Honor's foldable market share will fall from 7% to 3%.
🕒 2026-07-23 · new reporting from 9to5Mac
  • Apple increased foldable iPhone production target from 7-8 million to 10 million units.
  • Apple prepares for the upcoming iPhone 18 series.
  • Apple plans to launch at least five new iPhone models between late 2026 and early 2027.
  • Apple is negotiating with Chinese chip manufacturers.
  • Apple's stock rebounded 5% after reports of increased foldable iPhone demand.
  • Apple announced dramatic price increases on Macs, iPads, and other products.
  • Counterpoint Research predicts average foldable smartphone price will reach $1,485 in 2026.
  • Book-type foldables' average selling price will rise, clamshell models will fall.
  • Initial iPhone Ultra shipments for Q3 2026 are 0.5-1 million units.
  • iPhone Ultra will have a 5.5-inch outside display and a 7.8-inch inside display.
  • iPhone Ultra will be under 5mm thick when unfolded.
  • iPhone Ultra launch availability may be very limited, similar to iPhone X.
  • Apple is increasing orders for vapor chambers for cooling in future iPhones.
  • Foxconn is making "final mass-production adjustments" for the iPhone Ultra.

✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →

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How outlets covered it

A new report indicates that Apple's first foldable iPhone, the iPhone Ultra, might initially launch only in the US due to supply, testing, and pricing challenges. This limited rollout could mean other key markets, such as Australia and China, would experience delays in receiving the device.

New leaks indicate that the iPhone Ultra, Apple's first foldable model, has completed production line setup and is on schedule for a fall launch. Additionally, information suggests next year's 20th-anniversary iPhone Pro models might adopt a thinner, glass-heavy design inspired by the iPhone Air.

Apple is anticipated to release five new products this fall, including the first foldable iPhone Ultra, a new Apple TV 4K, a touchscreen MacBook Ultra, an updated HomePod mini, and a new HomePad smart home hub. These releases address product categories that have seen long waits for updates or represent new directions for Apple's hardware. The launches could significantly impact Apple's product ecosystem and market position in these segments.

Counterpoint Research predicts Apple will secure 25% of the global foldable smartphone market by 2026, following its anticipated entry. This entry is expected to drive a 21% year-over-year increase in overall foldable smartphone shipments in 2026, intensifying competition in the premium book-type foldable segment.

Foxconn is performing "final mass-production adjustments" for the iPhone Ultra, leading to continued uncertainty regarding its exact launch date. While mass production was previously reported to have started, these adjustments could be routine or indicate potential minor delays for Apple's first folding iPhone.

Apple has increased its orders for vapor chambers, which are expected to enhance cooling in future iPhone models, including a potential foldable iPhone. This ramp-up addresses thermal issues seen in earlier models and indicates preparation for higher production targets ahead of an anticipated September launch.

Apple is reportedly preparing to launch the iPhone Ultra, its first foldable phone, as early as September 2026. This device will likely accommodate advanced multitasking capabilities, aiming to deliver iPad Mini-level functionality in a portable form.

Supply chain sources confirm that iPhone Ultra production is on schedule for a September release, countering previous delay reports. Initial supplies may be limited, potentially leading to longer shipping times for customers after launch.

Apple is set to announce the iPhone Ultra in September, but initial availability may be very limited. Analysts suggest only about one million units could be manufactured, mirroring strategies seen in previous product launches and potentially catering to luxury market segments.

Apple's anticipated foldable iPhone, possibly named 'Ultra,' is expected to launch with an initial production of 500,000 to one million units, causing a potential supply shortage. Demand for the device is projected to be high, with shipment figures increasing to 7-8 million units by the end of 2026, despite a high price point of up to $2,500.

Apple's iPhone Ultra is expected to experience limited supply at launch, potentially delaying shipments until late 2026. With only 0.5–1 million units anticipated for the third quarter of 2026, demand is likely to outpace supply, leading to extended delivery times and possibly inflated resale prices.

Counterpoint Research forecasts that Apple's entry into the foldable smartphone market will increase average selling prices by 18% to $1,485 by 2026. The rise in prices is attributed to the success of book-type foldables, like the anticipated iPhone Fold, which accounts for a larger share of shipments.

Apple's stock rebounded 5% following reports of increased demand for foldable iPhone Ultra models. The company raised its production forecast from 7-8 million to 10 million units, indicating positive investor sentiment despite prior price hikes on products.

Apple aims to launch five new iPhone models by 2027, increasing foldable device production to 10 million units this year. Amid ongoing component shortages, Apple is negotiating with Chinese chip manufacturers to enhance its supplier base.

Apple has increased its foldable iPhone Ultra production target to 10 million units, up from a forecast of 7-8 million. This adjustment reflects strong demand expectations as Apple also prepares for the upcoming iPhone 18 series.