Meta has introduced Muse Image, an AI model for image creation, aiming to attract creators and advertisers. This model will enhance advertising tools and provide a monetization strategy as the company seeks to expand its revenue sources.
Meta has launched Muse Image, a new AI model designed for image creation, which will be accessible to users via its Meta AI app, WhatsApp messages, and Instagram Stories. The technology, initially codenamed Mango, marks Meta's effort to establish a foothold in AI image generation.
While the model is free for general users, power users and creators can access extended features through Meta's new subscription plans introduced in May. Users exceeding their free usage limits can either purchase a Meta One subscription or wait for their limits to reset.
Muse Image will enhance Meta's AI-powered Advantage Plus service, providing tools for advertisers to easily create and automate image variations for marketing campaigns. The company emphasizes that Muse Image can adjust creative elements and styles, producing on-brand ad variations with fewer iterations.
Meta's entry into the AI image generation space follows competitors like OpenAI and Alphabet, who have already launched similar models with consumer reception. Internally, Muse Image has shown weaker performance in benchmarks compared to OpenAI's GPT Image 2 but outperforms Google's Nano Banana 2 in certain image editing tasks.
Historically, Meta utilized third-party AI models to power features in its applications. Through Muse Image, the company aims to lessen its dependence on these external technologies, potentially leading to greater control and innovation in its AI offerings.
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Meta has introduced Muse Image, an AI model for image creation, aiming to attract creators and advertisers. This model will enhance advertising tools and provide a monetization strategy as the company seeks to expand its revenue sources.