● Covered by 1 source · 1 reportMedium impact
Lamborghini releases interactive app for Apple Vision Pro featuring latest models
Key points
- App offers shared and full immersion experiences.
- Users can interact with car models in 3D.
- Explores engineering and design elements in detail.
Launch of the App
Lamborghini has introduced an Apple Vision Pro app that provides an immersive experience for exploring four models from its current lineup: Urus SE Performante, Temerario, Revuelto, and Urus SE. This app is positioned as a significant milestone for the brand.
Features of the App
The app provides two main experiences: Shared Space, where users can view a high-fidelity digital Lamborghini in their environment; and Full Immersion, where they can explore the car in a completely digital setting. Both modes allow for true-to-scale and adjustable sizing of the models.
Interactive Elements
Users can interact with various aspects of the cars, including:
1. Powertrain & Spaceframe: Revealing the structural integrity and engineering of hybrid motors.
2. Aerodynamics: Visualizing airflow over the vehicle and how it manages downforce.
3. Centro Stile: Accessing exclusive design sketches and insights from Lamborghini designers.
4. The Sound of Lamborghini: Experiencing spatial audio that mimics the acoustic signature of the engines.
Detailed Exploration
The app allows users to delve into every detail of the cars, from exterior designs and architecture to ergonomics and aerodynamics. Lamborghini emphasizes the 'incredible level of detail,' covering everything from stitching in the seats to cockpit elements.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
The daily brief
One email each morning: the day's tech stories, clustered across outlets and summarized. No account needed.
One email a day. Unsubscribe in one click, any time.
Today's brief
Spend a few minutes, get the whole day. Every topic's top stories in one hands-free rundown — listen, watch, or read the transcript.
▶ Play today's brief
New every morning, and the back catalogue is archived by date.
Reporting from
Lamborghini launched an Apple Vision Pro app allowing users to explore its latest models interactively. The app features immersive experiences to examine details like structural engineering and aerodynamics of the cars.