SoundCloud announced its acquisition of Nina Protocol, a decentralized music platform that previously allowed independent artists to sell music directly to fans and retain 100% of their revenue. The financial terms of the deal were not disclosed, and it is unclear if Nina's team members will join SoundCloud.
Founded in 2021 by independent musicians Jack Callahan, Mike Pollard, and Eric Farber, Nina Protocol operated on the Solana blockchain for transactions and used Arweave for decentralized storage of music files. The platform announced its shutdown on May 28, citing an inability to establish a sustainable business model.
This acquisition marks SoundCloud's first since its 2022 purchase of AI music company Musiio. The move signals SoundCloud's continued expansion beyond basic music hosting, aiming to become a broader platform that supports independent artists in building careers and connecting with fans.
As part of the acquisition, SoundCloud will take ownership of Nina's editorial archive and "genre map," preserving its collection of music journalism and artist features. SoundCloud is also offering a migration tool for Nina Protocol artists to transfer their work to its platform, along with a complimentary SoundCloud Artist subscription through the end of the year, which includes monetization and audience growth tools.
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SoundCloud acquired Nina Protocol, a decentralized music platform that had recently shut down due to an unsustainable business model. This acquisition expands SoundCloud's offerings for independent artists, integrates Nina's editorial content, and provides a migration path for Nina's artists to SoundCloud.