Apple Store app privacy policy updated for upcoming AI shopping assistant

Virtual Shopping Assistant Revealed

Apple has updated the privacy policy for its Apple Store app, adding a new section detailing a 'Virtual Shopping Assistant'. This update suggests the imminent release of an AI-powered chatbot within the app, designed to assist users with their shopping needs.

The new policy segment outlines how the assistant will operate and handle user data, indicating a future expansion of AI capabilities within Apple's retail ecosystem.

Data Collection and Personalization

The privacy policy states that the virtual shopping assistant will collect and store user account information, device identifiers, carrier information, chat content, and, if enabled, location data. This data is used to personalize the chat experience and provide relevant responses to user queries.

Chat transcripts will be saved for users to revisit and for Apple's business analytics. Users can also opt-in to allow their conversations to be used for improving the virtual shopping assistant through a 'Chat Improvements' setting.

Privacy Safeguards and Partner Involvement

Apple's policy specifies that personal identifiers will be removed from chat information before it is shared with unnamed partners. These partners will use the anonymized data solely to help Apple provide conversational responses, suggesting that a third-party model may power parts of the assistant's functionality.

Users retain control over whether their data contributes to improving the assistant, accessible via the Account > Settings menu within the app.

Anticipated Rollout

The wording in the privacy policy implies that the virtual assistant will initially be available in select countries and regions. It is expected to roll out first in English-speaking markets before expanding to additional languages and locations.

This development follows Apple's prior integration of an AI-powered chatbot into its Sales Coach app, which supports sales and technical staff.