● Covered by 1 source · 1 reportLow impact1 positive
Airtel used Google Cloud's Media CDN for IPL 2026 cricket broadcasts
Key points
- Airtel partnered with Google Cloud for IPL 2026 broadcasts.
- The infrastructure delivered hundreds of petabytes of egress data.
- Peak egress reached several Tbps during the final match.
- Google Cloud's Media CDN provided local edge proximity and cache efficiency.
Airtel's IPL 2026 Broadcast Strategy
Airtel collaborated with Google Cloud to manage the digital delivery of the Indian Premiere League (IPL) 2026 cricket season. This partnership aimed to provide a flawless live streaming experience for millions of viewers, even during periods of high concurrent viewership.
Across 74 matches, the streaming infrastructure handled several hundred petabytes of egress data. The final match alone processed tens of billions of requests and reached a peak egress of several Tbps, demonstrating the scale of the operation.
Leveraging Google Cloud's Media CDN
To address the challenges of live sports broadcasting, particularly large traffic spikes and maintaining stream performance, Airtel utilized Google Cloud’s Media CDN. This service provided deep local edge proximity and cache efficiency, crucial for delivering content across India's diverse ISP landscape.
By serving viewer requests from edge locations physically close to end users, Airtel achieved a high level of localization, with 99.9% of all tournament traffic served from within India. This architecture minimized network hops and reduced transit congestion.
Performance and Efficiency Metrics
The efficient architecture resulted in superior caching efficiency, with Airtel observing an overall cache hit ratio exceeding 98%. This effectively absorbed massive viewer traffic at the edge, keeping demands on origin servers and video platforms minimal even during peak times.
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Reporting from
Airtel partnered with Google Cloud to deliver its Indian Premiere League (IPL) 2026 cricket broadcasts, handling hundreds of petabytes of egress data and peak traffic of several Tbps. This collaboration enabled Airtel to manage massive concurrent viewership spikes and maintain a high-quality streaming experience for millions of fans.