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Amazon Integrates Luna Game Streaming into Prime Video App on Fire TV Devices
Key points
- Luna game streaming is now integrated into the Prime Video app.
- Available on Fire TV devices in the US and UK, with future expansion planned.
- Prime subscribers can access games at no extra cost.
- A new "Games" tab appears in the Prime Video app.
- Users can play with a phone or controller.
- The rollout of Luna integration starts today.
- Amazon previously cut features allowing players to stream their own titles or connect to Ubisoft+ or EA.
- Amazon's own gaming division developed titles like "Courtroom Chaos" and "Masters of the Universe: Legends Unite."
- Luna was previously only accessible through a dedicated website or standalone app.
- Microsoft's Xbox division will test an advertising-supported cloud gaming model.
- Prime subscriptions cost $14.99 per month.
- Amazon's gaming organization now combines Prime Gaming, Amazon Game Studios, and Luna.
Luna Games Arrive on Prime Video
Amazon has integrated its Luna cloud gaming service into the Prime Video app, allowing Prime subscribers to access games directly within the video streaming platform. This integration began rolling out on Fire TV devices in the US and UK, with plans to expand to more countries and devices in the coming months.
Accessibility and User Experience
Prime subscribers can play games on Luna at no additional cost, requiring only a phone or a controller to start streaming. A dedicated "Games" tab has been added to the top of the Prime Video app, making games available alongside movies, shows, and live TV. This initiative aims to make gaming more accessible to users who may not have dedicated gaming PCs or consoles.
The integration is designed to remove barriers to gaming, offering titles such as "Indiana Jones and the Great Circle," "Fallout 4," "Marvel's Guardians of the Galaxy," "Control," "Hogwarts Legacy," "EA Sports FC 26," "Clue," and "Taboo." The library includes both third-party titles and games developed by Amazon's own gaming division, such as "Masters of the Universe: Legends Unite."
Strategic Shift for Luna
This move follows Amazon's earlier adjustments to the Luna service, which included removing features that allowed players to stream their own titles or connect to other services like Ubisoft+ or EA. The current strategy focuses on a more integrated, party-like experience within the Amazon ecosystem. By embedding Luna into Prime Video, Amazon aims to increase the visibility of its gaming service and position Prime Video as a comprehensive entertainment destination.
Updates
- The rollout of Luna integration starts today.
- Amazon previously cut features allowing players to stream their own titles or connect to Ubisoft+ or EA.
- Amazon's own gaming division developed titles like "Courtroom Chaos" and "Masters of the Universe: Legends Unite."
- Luna was previously only accessible through a dedicated website or standalone app.
- Microsoft's Xbox division will test an advertising-supported cloud gaming model.
- Prime subscriptions cost $14.99 per month.
- Amazon's gaming organization now combines Prime Gaming, Amazon Game Studios, and Luna.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Amazon has added a new Games tab to Prime Video on Fire TV devices, integrating its Luna cloud gaming platform directly into the streaming service. This move aims to target a more casual audience already using Prime Video, expanding access to titles like Fallout 4 and Hogwarts Legacy.
Microsoft's Xbox division is testing an ad-supported cloud gaming model, while Amazon is integrating its Luna cloud gaming service into Prime Video. These changes represent new approaches by both companies to attract users to their cloud gaming platforms and address past challenges in the market.
Amazon has integrated its Luna cloud gaming service directly into Prime Video, making games accessible on Fire TVs in the U.S. and U.K. This move aims to broaden gaming accessibility by removing the need for dedicated consoles and positioning Prime Video as a comprehensive entertainment platform.
Amazon is integrating its Luna game streaming service directly into the Prime Video app, allowing Prime subscribers to access games through a new "Games" tab. This move aims to make cloud gaming more accessible to users without dedicated gaming hardware, positioning Luna as an entry point for game streaming.
Amazon has integrated its Luna game streaming service directly into the Prime Video app, starting with Fire TV devices in the US and UK. This integration allows Prime subscribers to access Luna games alongside video content, aiming to increase visibility and accessibility for the gaming service.