● Covered by 3 sources · 3 reportsMedium impact3 neutral
Amazon Makes Alexa Plus Free for All Fire TV Devices in the US
Key points
- Alexa Plus is now free for all Fire TV device owners in the US.
- Previously, it cost $19.99/month for non-Prime members.
- Compatible devices include Fire TV Sticks, Fire TV Cube, and smart TVs.
- Features include conversational search and smart home control.
- All eligible users will be automatically upgraded to Alexa Plus.
Free Access to Alexa Plus
Amazon is providing free access to its Alexa Plus AI assistant for all compatible Fire TV device owners in the United States. This update applies to devices such as Amazon Fire TV Sticks, the Fire TV Cube, Amazon Ember smart TVs, and other smart TVs with Alexa Plus built-in, including models from Hisense and Panasonic.
The upgrade will be applied automatically to all eligible Fire TV owners, removing the need for manual downloads or sign-ups.
Previous Subscription Model
Before this change, Alexa Plus was available to Fire TV customers who had an Amazon Prime subscription or paid a monthly fee of $19.99. The AI-powered assistant was initially made available to new Fire TV devices announced in the fall.
Enhanced AI Capabilities
Alexa Plus offers conversational AI features, allowing users to ask for movie recommendations based on mood, jump to specific scenes, and get answers to questions about on-screen content. Unlike the older Alexa, which required specific keywords, Alexa Plus can understand natural language.
The assistant also integrates with smart home devices, enabling control over lighting, door locks, and camera feeds directly from the Fire TV interface.
Broader Industry Trend
This move by Amazon aligns with a broader industry trend of integrating AI services into consumer electronics. Other companies, such as Google, have also rolled out AI-powered conversational modes to their TV platforms, replacing simpler search functions.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Amazon is rolling out its AI assistant, Alexa+, to all compatible Fire TV devices in the U.S. for free, removing the previous $19.99 monthly fee for non-Prime members. This update provides conversational search, smart home controls, and AI-powered recommendations, aligning with a broader industry trend of integrating AI into consumer electronics.
Amazon is providing a free upgrade to Alexa Plus for all Fire TV device owners in the US, including Fire TV Sticks, Fire TV Cubes, and compatible smart TVs. This change makes the conversational AI assistant, previously requiring a Prime or Alexa Plus subscription, accessible to a broader user base, enhancing media interaction and smart home control.
Amazon has made its Alexa+ AI assistant free for all eligible Fire TV device owners in the US, removing the previous $20 monthly fee for non-Prime members. This change expands access to the natural language-capable assistant, which was previously only free for Prime subscribers, to a broader user base. The move could increase engagement with Amazon's AI services and smart home ecosystem by making advanced conversational AI more accessible on its streaming devices.