● Covered by 1 source · 1 reportMedium impact1 neutral
Amazon Mandates Disclosure of AI-Generated People in Seller Product Images Following New York Law
Key points
- Amazon requires sellers to tag AI-generated people in product images/videos.
- Policy change follows New York's law on synthetic performers in ads.
- Amazon will add an indicator to listings for consumers.
- Requirement does not apply to altered real people or fictional characters.
New Disclosure Requirement for Sellers
Amazon has informed its third-party sellers that they must now label any product images or videos that feature "AI-generated people." This new policy applies to standard product images and "A+ content," which includes videos and other graphics on listing pages. Sellers are directed to use specific metadata keywords when uploading such content.
Response to New York Legislation
The policy change is a direct response to a new New York law that took effect last month, requiring disclosure when advertisements use "synthetic performers" in place of human actors. New York Governor Kathy Hochul described this as a "first-in-the-nation" law, aimed at helping the public distinguish fact from fiction in media. Amazon stated that recent legislation necessitates disclosure for photorealistic AI-generated people in advertisements.
Consumer Transparency and Scope
Amazon plans to add an indicator to relevant listings on its website to inform consumers when images or content feature AI-generated people. The company clarified that the requirement does not extend to content with TV, video game, or movie characters, nor to real people whose images have been altered using AI. The specific criteria Amazon will use to display these labels to shoppers remain undefined.
Broader AI Integration at Amazon
This policy comes as Amazon increasingly integrates AI across its operations. The company has optimized listing details for AI systems, rebranded its shopping assistant to Alexa for Shopping, and introduced a feature that generates AI products in search results. Many third-party sellers are already utilizing AI, sometimes with Amazon's own tools, to create text, images, and other content for their product listings, which account for over 60% of goods sold on Amazon's marketplace.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
The daily brief
One email each morning: the day's tech stories, clustered across outlets and summarized. No account needed.
One email a day. Unsubscribe in one click, any time.
Today's brief
Spend a few minutes, get the whole day. Every topic's top stories in one hands-free rundown — listen, watch, or read the transcript.
▶ Play today's brief
New every morning, and the back catalogue is archived by date.
Reporting from
Amazon now requires third-party sellers to label product images and videos containing AI-generated people, a policy change driven by a new New York law mandating transparency for synthetic performers in advertisements. This move impacts how sellers present products and informs consumers about the use of AI in marketing materials on the platform.