Amazon has opted for a series of individual product announcements throughout October 2026, rather than a single large hardware event. This approach is intended to keep new devices in consumer focus over a longer period. Panos Panay, head of Alexa and devices, noted that previous single events often resulted in only a few products gaining attention, overshadowing others.
Amazon unveiled a new line of Alexa tablets, moving away from the Fire tablet branding. These new tablets will allow direct access to the Google Play Store without workarounds. They will be available in the US, Mexico, and Canada on October 14, and in the UK, Germany, France, Italy, and Spain on October 19.
The Alexa Tablet 8, starting at $230, features an 8.7-inch display, an 8-core CPU, 2-core GPU, 4GB RAM, and storage options of 64GB or 128GB. It offers up to 14 hours of video playback. The Alexa Tablet 11 has an 11-inch 2.5K display with a 90Hz refresh rate, an 8-core CPU, 2-core GPU, 8GB RAM, and a fifth-gen MDLA NPU for on-device AI processing. It also includes dual Dolby Atmos speakers and up to 15 hours of battery life.
In addition to the new tablets, Amazon also released a new lineup of Kindles, fresh Ring smart home equipment, and an updated Fire TV Stick 4K. The company has indicated that more Alexa-branded devices are planned for future release.
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Amazon has introduced new Alexa tablets, Kindles, Ring smart home devices, and an updated Fire TV Stick 4K in October 2026. This release strategy involves staggered announcements rather than a single event, aiming to maintain consumer awareness for individual products.